Spring/Summer Collection


This spring/summer ATON was inspired by the colors from one
illustrated book, "The Wonderful Nature Series: The World of Birds".
The colorful gradations of blue-green from ocean and river water and gray from
the dark night are interspersed with vivid red, yellow, and pink items from
animals, plants, and insects that inhabit the natural world. The deep blue is
from a natural fruit called "Huito," which grows wild in the Amazon
basin, and the vivid red is from a flower called hibiscus, from which ATON
COLOR's botanical dyeing process reproduces the dyes.

Huito is a plant of the red plant family. It is edible as
a snack or drink, but the fruit also has a smell and is used as a perfume. The
juice of the fruit before maturity causes a chemical reaction when applied to
the skin, turning it a deep blue color, and is used for tattoos.

[Materials and Dyeing Processes]

For materials and yarns, we have succeeded in giving a
nubby look to beautiful yarns and materials through dyeing and processing that
incorporate new technologies. We have succeeded in dyeing fine cotton and nylon
into a deep gray color by Sumi ink, and have developed with a dyeing factory in
the Nishijin area of Kyoto a form-stabilizing wrinkle treatment for cotton and
nylon, which we have been developing for a long time.


The main focus is on the design of the current season's
products. In terms of design, this season we will propose a jersey couture
style for women that is conscious of feminine style, while developing feminine
designs in menswear-like jersey material. Unlike the conventional tucking
technique, which is a functional feature, the design incorporates a new way of
gathering fabrics by folding the margins to create a straight silhouette with a
rhythm. For men's and women's wear, we will offer a full lineup of items in new
silk and nylon fabrics.








NAME | Mangosteen

SCIENTIFIC NAME | Garcinia mangostana


The mangosteen is a tall evergreen tree of the genus Fucus. The fruit is delicious and is known as the 'queen of fruits'. It is one of the most utilised species in the Fucaceae family.

NAME | Huito

SCIENTIFIC NAME | Genipa Americana


Another name for the Genipa Americana plant, native to South America. It is also used as a dye for tattoos.

NAME | Asparagus

SCIENTIFIC NAME | Asparagus officinalis


Asparagus is a perennial herbaceous monocotyledonous plant that is edible as a vegetable. Its Japanese name is Dutch kijikakushi. It is sometimes called asparagus in reference to another species of the genus Cuscuta.

NAME | Alstroemeria

SCIENTIFIC NAME | Alstroemeria


Alstroemeria is a genus of monocotyledonous plants. This genus is native to South America and about 50 species are known. All of them grow wild in the cold regions of the Andes Mountains.




The baobab is found mostly in savanna areas. The trunk is shaped like a vase and is often hollow inside. Leaves are attached to the top of the trunk and fall during the dry season. The flowers are large and white. The fruit hangs down like a loofah and is hard.

NAME | Alocasia odora

SCIENTIFIC NAME | Alocasia odora


Alocasia is an evergreen perennial herb in the Araceae family. The large leaves are so large that a human being can fit under them as an umbrella. It is well known as an ornamental plant with large leaves.

NAME | Logwood

SCIENTIFIC NAME | Haematoxylum campechianum


Haematoxylum campechianum is a deciduous shrub in the subfamily Fabaceae. It is native to Mexico and northern Central America. The tree is 3-10 m tall and produces yellow flowers in panicles. The sap is traditionally used as a dye by the Maya people, and is still widely used for dyeing cloth and paper due to its safety.

Hibiscus refers to the genus Hibiscus, a subclass of the mallow family Hibiscaceae. It is also a generic name for the plants included in the genus. In Japan, some of the tropical and subtropical species are called "hibiscus" and are widely known as plants with a tropical image.


Our contemporary processes for making clothing all derive from techniques handed down from craftspeople that were refined over the ages. But our modern obsession with efficiency has caused us to neglect many splendid techniques of ntiquity, and little by little, they are being lost. And once lost, they can never be revived. That is precisely why ATON is working at the moment to preserve and evangelize small manufacturers and factories in Japan who continue to use rare and valuable production methods. We work closely with these craftsmen to try out new ideas and make beautiful clothes.

As just one example, let us look at dyeing techniques. Fabrics dyed with natural dyes possess a stunning depth of color, which we call botanical colors. These intricately layered colors are full of astounding beauty and have a unique ability to captivate the human senses at an almost primal level.

Botanical Dye

Natural colors are layered, which means they include wavelengths of light outside the range of human vision. Yet these “invisible colors” are critical for creating a depth of beauty. Keisuke Hishikawa, the founder of Cihon Tec in the Sendagaya neighborhood of Tokyo, came to this conclusion after 20 years of research into natural dyeing.

Even the most simple, standalone color is an expression of overlapping hues. This is why Hishikawa stocks 3,000 varieties of natural raw materials, such as leaves, stems, bark, fruit peels, ores, and the flowers of plants. He also maintains an archive of tens of thousands of dyes extracted from various natural raw materials, from the sakaki (Cleyera japonica) trees in the inner shrine of Ise Jingu to
the sasa broad-leaf bamboo of Mt. Omine in Nara Prefecture. Producing identical colors through multiple dyes of natural materials is extremely difficult, but Cihon Tec can achieve the same colors each time thanks to digitizing its recipes.


Traditionally it was prohibited for craftsmen to take Ryukyu indigo out of Okinawa. The first person allowed to do so was the late Yuzen craftsmen, Keiichi Yoshikawa, who brought Ryukyu indigo to Kyoto after repeated training in Okinawa. The resulting Ryukyu indigo feels very modern, much different than that produced in Okinawa, thanks to the purity of Kyoto water. (Kyoto has even been called “the city above a water jug.”)

To make indigo dye, craftsmen extract a solution from the fermentation of naturally dried indigo leaves. They call this process "building the indigo," once it takes on a reddish foam known as "indigo flowers," it’s ready for hand-dyeing garments. When fabrics
first emerge from the dye, they take on a yellow tint, but once oxidized in the air, they transform into their signature blue color. By varying the number of dips into the dye, 48 separate shades of indigo can be created: kamenozoki "pot peering” light blue, mizuiro light blue, hanada purple-blue, onando dark cyan, ai indigo, tetsukon navy blue, and katsuiro deep blue. By using Mr. Yoshikawa’s techniques, craftsmen in Kameoka, Kyoto continue to dye indigo by hand and convey the beauty of Ryukyu indigo in each piece.


In the past, the only available material for black dye was logwood. It was used, for example, to produce the black in Napoleon’s legendary wool coat. This rare Mexican tree was so in demand that wars even broke out over access to it.

To dye things black with logwood while preserving the firmness and luster of high-density woven linen requires a primitive technique called jigger dyeing. There is a factory for jigger dyeing in Hanyū, Saitama Prefecture that has been operating continuously for 140 years.

The factory wraps linen cloth around a roller and then rotates that around another roller to let it pass through dyeing liquid extracted from the logwood. After the first winding, the cloth is rotated in the reverse direction and again rolled through the dyeing solution. Since the dyeing occurs while the fabric is stretched out, the fabric takes on a glossiness and luster that cannot be obtained by other dyeing methods, such as rubbing in the color. Black may appear to be monochromatic, but garments only become black from emitting a wide variety of colors through the reflection of light.


Anthurium is an herb found in the area between the tropical regions of America and the West Indies. The reddish leaves, called butsuenhō, which wrap the buds like petals, produce a red dye that turns fabric a bright pale pink.

We dye sweatshirts in anthurium, but doing this without damaging the thickness and density of the cotton fabric requires a technique called paddle dyeing. In Koishikawa, Tokyo, there is a dyeing factory that has practiced paddle dyeing for nearly 110 years. Here the sweatshirts are dyed as if they are swimming in the dye. The fabric never touches the machine directly, nor rubs against other fabric, which is key to preserving the texture of the fabric. When dyeing finished garments, there is no unevenness in the color, even in areas near the stitches, which makes it look like they were sewn from pre-dyed fabric.

The sweatshirts are dried naturally without using an industrial dryer, which ensures the integrity of the thick cotton fabric.